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After spending several years in the New York City fashion industry working with couture bridal designer Amsale Aberra, Emily discovered that her true passion was to make fashion fun and accessible. She relocated to Champaign, Illinois last year and has been creating fun caps and quippy tees since. In her words: “My caps go best over unwashed hair, so you can greet the most intimidating of days. My motto tees are what you reach for every time they’re clean – in part because of their ‘I-go-with-everything’ attitude, but mostly because wearing your heart on your sleeve is freeing.”

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