Hi, I’m Emily.
I studied fashion design, as a young bride, at Southern Illinois University. My husband and I then moved to New York City, where I worked for bridal designer Amsale Aberra, before starting my company in 2010, as a way to be a wife and mom alongside fashion designer.
I am passionate about simplifying our dressing routine, while increasing our confidence. Well-designed pieces change the way we interact with our lives. You’ll find my shop full of meaningful graphic tees, chic elastic waist skirts, and thoughtful accessories.
After years of making garments custom to client’s measurements, I developed my unique size chart and began manufacturing in India and Bangladesh. I have personal relationships with these small family owned workshops, which offer employees fair pay, healthcare and childcare. The caliber of product we are able to make together, is truly mind-blowing.
My daughter is 12, and my brand 14. My business has allowed me to be a mom, wife, and designer in tandem. We now live in Champaign, Illinois where I draft my original patterns by hand, and cut and sew designs on a small fleet of industrial sewing machines in my home studio.