My word for 2022 was BE. That’s what this sweatshirt is about. 

Surprise bills and inflation are pressing in on our family. This comes at the same time as exhaustion, burnout, and the reality check that my sales this year will be the same as last year. I’m at capacity, and even so, don’t have much to offer the family budget.

That’s caused a pretty good sized freak out. But after some reflection, here’s where I’m at:

This biz was born out of my desire to be a mom. Plans for product have always been put on hold for sick days and summer vacations. That’s been the strength of the biz, but also why I’m not making a lot of profit.

I will be able to transfer money to the family budget at the end of 2022, thanks to end of year sales. We’re still thinking forward to solutions. What does my family need? What do I need? 

With BIG questions, this clutch-worthy sweatshirt and message of “BE” is very relevant. 

BE is bedrock level identity. Before we build, and after what we’ve built is torn down, we remain. 

This cozy oversized sweatshirt is soft not stiff, easy to tuck and long enough to layer. I customized each blank by removing the cuffs and elastic band at the bottom. Grab yours here.

Thank you for not just flexibility, but support, as my brand evolves. It is a great privilege to dress you. 

XO

Emily