Mrs. Emily Fashion Advocate

Last week I talked about how I first came to love dresses. This week, I'm talking about the potent power of a fabulous frock to diffuse a disastrous day.

You may remember, my best friend is moving away. Yes, my soul-sista is moving half a country away and I'm going to cry all the tears.

BUT FRIENDS. I have a secret weapon. I went shopping specifically to find a dress for the day I have to say goodbye. And here are the reasons my Goodbye Dress is going to help me.

Dresses go everywhere and they do everything:

1. Dresses are flattering. They glide right over things, adding lovely curves, taking others away. They make you feel put together and feminine.

2. Dresses simplify. A small selection of wonderful frocks ensures that when you go to pick out what you're wearing for the day, it's going to be easy and you're going to look great.

3. Dresses are appropriate in most settings. They can be casual when worn with white tennis shoes or converse all stars and are easy to dress up with strappy sandals or heels. I always wear mine...

Mental Catalog: The evolving collection of personal do's and don'ts that informs what you add to your closet/beauty regimen and what you edit out of your closet/beauty regimen.

As you try new things, you amend your mental catalog; making notes of what things work and what things don't: from brands that fit you, to silhouettes that suit you, to haircuts and colors that flatter, to beauty products that work.

The more you try --> the more information you add to your mental catalog --> the more confident you become in how your look/dress

Even when you try something that turns out...

This is my fashion story, how and why I decided to start my business. When I told it for the first time on Instagram it was INCREDIBLY freeing, though difficult. I wanted to put it all together here on the blog, so I searched the annals of Instagram and pieced it together. Here it is, exactly as it was written the summer of 2016:

It was season 1 of Project Runway - with Austin Scarlett and the gang - that inspired me to enroll in a...

Last week, I added Le Bomb to the collection. And this week, it's counterpart: Le Pom. 

That's a handmade pom, atop a bamboo cap. Tres chic! You can find it for $35 and FREE shipping here.